Tips On Choosing SEO Friendly Domain Names

Domain names are defined by Wikipedia as "identification labels that defines a realm of administrative autonomy, authority, or control on the Internet, based on the Domain Name System (DNS)". It are used by computers as host identifiers (host names), a component in Uniform Resource Locators (URLs) for Internet resources like web sites. Today all Internet surfers know what is an URL, respectively they associate a web site with a specific name that they use to access the platform directly. Along with this characteristic, domain names are very important in obtaining high rankings in SERP (search engine result pages), there being relevant evidences that sites which contain a keyword in its name (URL) and are correctly optimized for that keyword have very good chances to be listed on the first page of results provided by search engines.

Because of the fact that the web sites' names play a such important role, all people, from simple site owners to professional web developers, are advised to take in consideration several factors before they pick an URL. The first thing to consider should be the main keyword or phrase which will be used to attract search engines to visit the Internet platform. For this reason an in-depth keywords research is mandatory in order to identify the best word which creates the premises to be found by people searching products and services on the Internet. For example, if a small local business, let's say "Billy's Restaurant", wants to extend the area where it operates and for this purpose is going to build a site used mainly to sale crunchy chips, the platform should be named http://www.crunchychips.com and not http://www.billysrestaurant.com. Why? Because most people in the city where is located "Billy's Restaurant" have no idea that it sales chips or even exists, but a lot of them could perform a search on Internet to find the closest place where they can buy the food they like.

Connected with the above described SEO factor is a another relevant element, the accessibility - namely the domain name must be easy remembered and spelled. A short and clear URL has much better chances be not just remembered but also recommended by people, while a name which is easy to be spelled avoids the situation when by misspelling somebody arrives on the competitor's site. As example, http://www.crunchychips.com has very good chances to be remembered by a lot of people, while a name like http://www.thetastycrunchychipsofbilly.com has good chances to be immediately forgotten.

To the important tips on choosing both an Internet surfer and SEO friendly domain name belongs the brief factor. It's obvious that a short and concise name which describes at best the core of the business for which has been built the web site is preferable to an URL which tries to describe in details the respective affair. Of course, "Billy's Restaurant" offers a lot of other foods beside chips, but if the owner is going to focus on selling crunchy chips and increase the incomes based on this product the name of its site should not be http://www.thetastyfoodsofbilly.com.

There are several other important factors that must be considered before a domain name is bought and because of the crucial importance of the URL in achieving high performance in search engines is advisable it be picked by a SEO company that provides high quality professional services and be based on a very serious keywords research.