Conqueror SEO Stars

Winner Strategies & Techniques Used By SEO Experts

2010-08-08T10:30:00.007+03:00

Nowadays search engines become smarter and therefore it can differentiate more accurately the valuable web sites by the ones that are filled only with promotional or copied materials. As result, search engine optimization techniques and strategies must adapting to the new trend imposed by Google, Yahoo! and Bing, all three major search engines declaring their fundamental goal is to maximize the users satisfaction during the web experience. SEO experts know that the old days when the solely optimization of text, meta-tags (title and keywords) and headings led to high rankings in SERP's have gone forever and the contemporary SEO techniques are much more complex and challenging as ever! Everybody declares today that the "content is king" because search engines analyze in depth all materials present on a web site to understand exactly how to classify it, but creating content isn't enough to get ranked high - there must be used other two powerful strategies: links building and viral marketing.

Many professionals offering SEO services misunderstand the content factor and as result fill up the pages with generalities and promotional materials used by companies to stimulate visitors to buy their products and services. This technique is WRONG and is followed both by low interest shown both by search engines and human visitors, respectively the site is dropped from the first positions in the result pages and people are running away immediately they open the index or landing page. The RIGHT strategy is to create VALUABLE content, which means it is made to serve the interest of the Internet surfers by offering them relevant information on the topic they are interested in. Keywords stuffing is one of the best ways to get banned by search engines and as result a savvy SEO expert avoids this obsolete technique and is focused on turning the text and other elements such as meta-tags in useful information sources both to human and search engine spiders.
A another important factor in creating good copies is the content strategy. Starting with the launching of the site, its content must be ORIGINAL and optimized for several keywords and phrases on all pages and the new created files or updates (both highly appreciated by search engines, but also by the faithful visitors) have to be in harmony with the chosen words. A strong content strategy and valuable NEW information lead to a higher credibility and therefore is much more likely the people are going to buy the promoted products/services, while the engines give it a higher importance, respectively better rankings.

An extremely important SEO strategy is the links building. Until a few years ago this technique summarized in obtaining a huge number of links without interest in the quality of the page where has been placed the connection. The new algorithms are much more picky and count only the links coming from relevant link partners and authority sites for a specific category, which means that is useless exchanging links with websites which have nothing in common with the content that your site displays.

The work of SEO experts is not ending with creation of great content and building a significant network of partner sites. There is a third capital factor, the viral marketing. Writing good copies and connecting the site with relevant places present on the web must be completed by strong marketing strategies, two of the most powerful techniques being the use of RSS with content syndication and social media.
Perhaps the most important way to spread the word about the new content and updates is RSS by creating a feed which announces constantly what happens on the site. Search engines have spiders that watching all feeds and take over any new relevant information, so any serious search engine optimizer uses RSS and content syndication as part of viral marketing.
The social media has developed very fast in the recent years and nowadays most Internet surfers have accounts on Facebook, Twitter, and other web platforms where can interact with other people who have similar interests. For this reason opening accounts on this sites and building a circle of fans is crucial both in branding and creating trust, these two elements leading finally in turning the visitors of the site in customers.

Google Caffeine Is Finally Live!

2010-06-16T15:29:00.005+03:00

Google Caffeine, a new feature of the search giant, is finally live! Through a post by Carrie Grimes, software engineer, on the official Google blog on 8^th June 2010 has been announced the completion of the development phase of the new feature and explained what means in reality Google Caffeine. This is a very welcomed event because at the end of 2009 and beginning of 2010 in the entire search engine optimization field took place discussions and appeared rumors on the most expected features of Google Caffeine.

There are several things which should be underlined in this announcement. First at all, the new Caffeine is a search index, not a factor that is influencing the ranking of a site or web page. This means that the new system is focused on everything is new on the Internet including blog posts, news articles, videos, pictures, new content on websites or changes on the already published materials. Everyone is aware on the fact that today the Internet is into a huge expansion and grows with the lights speed and therefore search engines could not offering until now the REAL version (with other words the latest version) of all things present on the web because it needed long time to update continuously the materials.

Carrie Grimes declared in the mentioned blog post: "Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you." The fantastic news after reading this statement is the fact that starting from now on Google will be even more faster as used to be in offering the freshest information! This is a huge relief to all web site owners and especially to every professional SEO company because any change on a web page will be analyzed and indexed much faster by Google Caffeine, therefore any powerful information (for example about a discount travel package, price dropping, special offer and so on) will have the chance to be much better marketed and turned in money by experts providing professional SEO services.

Finally, the new feature is a another serious step forward of Google in the competition against other search engines like Yahoo! or Bing and probably the share of Google on the search market will increase even more in short time because all people want to take advantage on the best opportunities available on the Net!

Tips On Choosing SEO Friendly Domain Names

2010-06-13T11:36:00.005+03:00

Domain names are defined by Wikipedia as "identification labels that defines a realm of administrative autonomy, authority, or control on the Internet, based on the Domain Name System (DNS)". It are used by computers as host identifiers (host names), a component in Uniform Resource Locators (URLs) for Internet resources like web sites. Today all Internet surfers know what is an URL, respectively they associate a web site with a specific name that they use to access the platform directly. Along with this characteristic, domain names are very important in obtaining high rankings in SERP (search engine result pages), there being relevant evidences that sites which contain a keyword in its name (URL) and are correctly optimized for that keyword have very good chances to be listed on the first page of results provided by search engines.

Because of the fact that the web sites' names play a such important role, all people, from simple site owners to professional web developers, are advised to take in consideration several factors before they pick an URL. The first thing to consider should be the main keyword or phrase which will be used to attract search engines to visit the Internet platform. For this reason an in-depth keywords research is mandatory in order to identify the best word which creates the premises to be found by people searching products and services on the Internet. For example, if a small local business, let's say "Billy's Restaurant", wants to extend the area where it operates and for this purpose is going to build a site used mainly to sale crunchy chips, the platform should be named http://www.crunchychips.com and not http://www.billysrestaurant.com. Why? Because most people in the city where is located "Billy's Restaurant" have no idea that it sales chips or even exists, but a lot of them could perform a search on Internet to find the closest place where they can buy the food they like.

Connected with the above described SEO factor is a another relevant element, the accessibility - namely the domain name must be easy remembered and spelled. A short and clear URL has much better chances be not just remembered but also recommended by people, while a name which is easy to be spelled avoids the situation when by misspelling somebody arrives on the competitor's site. As example, http://www.crunchychips.com has very good chances to be remembered by a lot of people, while a name like http://www.thetastycrunchychipsofbilly.com has good chances to be immediately forgotten.

To the important tips on choosing both an Internet surfer and SEO friendly domain name belongs the brief factor. It's obvious that a short and concise name which describes at best the core of the business for which has been built the web site is preferable to an URL which tries to describe in details the respective affair. Of course, "Billy's Restaurant" offers a lot of other foods beside chips, but if the owner is going to focus on selling crunchy chips and increase the incomes based on this product the name of its site should not be http://www.thetastyfoodsofbilly.com.

There are several other important factors that must be considered before a domain name is bought and because of the crucial importance of the URL in achieving high performance in search engines is advisable it be picked by a SEO company that provides high quality professional services and be based on a very serious keywords research.

Custom web design or templates?

2010-05-23T11:04:00.005+03:00

There are a lot of people who buy day by day web site templates and don't turn to professional web designers. This happens due to prices - a template is by far much cheaper as a custom web design. But this is only at first sight! When is analyzed more in depth, the cheap solution is also the bad solution and the several tens of dollars spent to purchase one of the many available templates on the Internet are lost and don't bring any benefit. Below are some elements that should be taken in consideration when somebody is thinking to build a website.

Logo and custom artwork

Everybody knows that a website template is a ready-to-work solution with predefined graphic and programming language, available to be purchased on plenty of websites specialized in this kind of business. What often forget people who buy a such package is the fact that the same template is bought more times and therefore their site don't has oneness characteristics, being easy confounded by Internet surfers. After all, a successful site needs a strong brand, which means also a recognizable logo and unique combination of colors and graphics.

Programming language

Any website has a code source which turn it into a functional platform. The most common programming languages used for site coding are HTML, (X)HTML JavaScript, CSS ASP, ColdFusion and PHP, all of them being very complex and necessitating years to be learned. Templates come with very basic functionality, so turning it into a web platform with interactive forms and complex elements requires usually advanced knowledge of one or more of this languages. Hiring from start on a professional web development company seems a good idea, isn't?

Marketing and SEO

A website might be very attractive from visual point of view, but if isn't well marketed and optimized for search engines (with other words to be found by interested people), products or services offered on that site won't be sold at all! Everything on the site has to be optimized, starting with the title and description and ending with alternative image tags and XML site maps. On the other hand, a site must be made popular in the right circles and on the right social media and consequently advanced marketing knowledge is also necessary. Both sciences, Internet marketing and SEO, require specialized skills and as result it produce results only when are used by well trained experts.

Usability and content

Most people probably never heard about information architecture and have not idea what this means. In the most simple acceptance, website usability means an easy way to navigate through the pages of a site and find the information which can turn visitors into buyers. For this reason the content of every single page is very important, including the text, images and incentives. To not speaking about the fact that all this elements have to be optimized not just for humans, but also for search engines, so a SEO expert is again required!

The few steps mentioned above are all vital in obtaining high rankings on the most important search engines like Google, Yahoo! or Bing, as well as for turning visitors in buyers. Taken separately, each service costs much more as bought in a good web development package which includes custom web design, SEO services, Internet marketing and others. Of course, the prices of such packages can't be compared with costs of templates and start at several hundreds dollars for a basic site, but can go up even to a few tens of thousands for a complex e-commerce platform. Though, this money is recovered pretty fast when the site works fine and has many customers!